User generated content

Terms of use of published content on

The administrator of personal data and data administrator, particularly in the form of digital photographs is  Smartwings, a.s., reg. ID no. 256 63 135, having its principal office at K Letišti 1068/30, Prague 6, ZIP: 16008, Czech Republic. (hereinafter referred to as the “SW”). To review the privacy policy, including all information about your rights, visit privacy policy can be found at or

Content that we share with your permission is understood as any of the photos or moving images, as well as your Instagram name, surname or username, or other metadata associated with the pictures and moving images (such as information shared with a public circle of users, or tagged users, location notifications, hashtags, etc.).

If your content is chosen to be shared, your approval will be required by using the comment below the image or by sending a message. This consent is valid until your withdrawal.

Content will always be shared with the author's username.

Following this consent, you acknowledge that you are of an age that allows you to grant such permission under the legislation of your country. You agree that we may reproduce, distribute, exhibit and communicate it to the public. We may publicly display photos on any Smartwings social media account or digital platforms (including the Web) for any purpose, including marketing and promotion purposes, for an unlimited time, territory, and quantity. At the same time, consent is a written non-exclusive license to the content and is confirmed by your simple electronic signature, which is your username.

You comprehend that we will not pay you for the use of your content, nor do we have any obligation to use your content. You agree that your content is legal, in your possession and that you have all the rights to share it with us. If your content consists of any content created or owned by someone else, you must have permission to share it with us under these terms. If this is not the case, you are liable for any legal claims or costs incurred.